The Key To Sales?
The sign in the store window read “Motorcycle Gere.”
Al noticed the spelling error and decided to do something about it. He went in and asked to
see the store owner. As luck would have it, the owner was at the checkout counter.
“Did you know you have a spelling mistake on the sign in your window?”
The proprietor answered, “Sure I know. Every day a few people stop in to tell
me about it. And you know what? Almost every one of them buys something. What can I show you?”